About Truax

A small, senior team that’s sat in your seat.

A small, senior team that’s sat in your seat.

A small, senior team that’s sat in your seat.

We’ve worked inside companies like yours, so we skip the learning curve and get straight to the work that gives you traction.

Three people reviewing a website design on a laptop at a meeting table
Ryan Truax mid-conversation on set, with a coffee
Minneapolis, MN
Working with B2B teams everywhere.
Three people reviewing a website design on a laptop at a meeting table
Ryan Truax mid-conversation on set, with a coffee
Minneapolis, MN
Working with B2B teams everywhere.
Three people reviewing a website design on a laptop at a meeting table
Ryan Truax mid-conversation on set, with a coffee
Minneapolis, MN
Working with B2B teams everywhere.
Ryan Truax speaking at the Redbrick Leaders Summit

Ryan Truax, Founder

The founder

I’ve lived both sides of growth.

I spent almost 20 years inside growing companies, most of them in SaaS. My biggest teacher was helping one business raise its Series A, then its B, then its C, as it grew from $5 million to $35 million in annual recurring revenue.

Growth that fast hides a lot of problems, and growth that stalls exposes every one of them. I’ve been in the room for both. At Leadpages, I led the company’s move up-market through a full rebrand and new product work, and built a team culture rooted in performance and personal growth along the way. I know how it feels when the plan that got you here stops working, and what it takes to set a new one.

Over those years I led teams of 20 and up, managed millions in budget and hired just about every kind of agency there is. Truax is the partner I wished I’d had in that seat, small enough that nothing gets lost in a hand-off and senior enough to get you over the hump.

~20

~20

years in marketing

years in marketing

$5M → $35M

$5M → $35M

ARR, Series A through C

ARR, Series A through C

20+

20+

person teams led

person teams led

Angel to Series C

B2B and B2C

Upstarts to enterprise

Small on purpose.

Small on purpose.

Small on purpose.

We keep our team tight so you’re never handed off to someone learning on your dime. Everyone who touches your work brings at least seven years of experience across industries, which means fewer wasted cycles and more of your budget going toward the three moves that matter.

We keep our team tight so you’re never handed off to someone learning on your dime. Everyone who touches your work brings at least seven years of experience across industries, which means fewer wasted cycles and more of your budget going toward the three moves that matter.

What we believe

Three rules we drive by.

What you’ll notice

01 / 3 items

We start with your story before we touch a channel.

Every move ties back to what your buyers care about most.

Your whole team tells it the same way.

01

Your story is your edge.

Products catch up to each other fast, but nobody can copy the story only you can tell.

What you’ll notice

02 / 3 items

We agree on three moves before any work starts.

Anything that’s already working stays protected.

Everything else waits its turn.

02

Three moves, never ten.

Focus is the growth lever most companies never pull, because a long list feels safer.

What you’ll notice

03 / 3 items

We test an idea before we scale it.

You get a scorecard you can check anytime.

We reroute when the numbers say so.

03

Truth over gut feel.

You can argue with an opinion all day, but it’s hard to argue with what the market tells you.

Rules we drive by

Open a folder to see what’s inside.

We keep good company.

LinkedIn
Facebook
Leadpages
Automate by Fortra
ActiveProspect
LeadsBridge
Loffler
Guardian Fleet Safety
Industrioptics