Video Thought Leadership Program
A video-first program, built for LinkedIn. We record videos, write posts and LinkedIn articles, and run ads that put them in front of your target accounts.
Product-market fit, check. Sales team, check. Marketing team, check. And the number is the same as it was last year, because everything you did to get here is now being done by a handful of competitors who look a lot like you.
Your team is out of time, not ideas.
They had layoffs, they wear four hats, and the new thing never makes it past the planning doc.
You’re paying cold prices for cold attention.
Your ads reach people who’ve never heard of you, so every click works harder than it should.
of your buyers aren’t buying today.
They shortlist the vendors who showed up before they were ready.
Source: Ehrenberg-Bass Institute for the LinkedIn B2B Institute, Dawes, 2021
Keep your campaigns, your events, your SDRs and your blog right where they are. This sits beside them with new faces and a new point of view, and that fresh energy is what moves a number that’s been flat for a year.
It keeps working.
Every video works long after it posts, and each one hands the next a warmer audience to land with.
It goes deep, not wide.
You hired a head of marketing to do many things. You hire us to do one thing, deeply, on one channel.
It finds the story.
Getting a real story out of someone who doesn’t think they have one is hard to hire for. It’s what we do best.
What goes into it, every two weeks
Your team could probably cover two of these. Nobody inside has the hours to do all six on a schedule, with the production quality your name deserves.
Why it works
Nobody can copy your people.
Your competitors can match your features and your pricing, but they can’t match the people who built your product and know your customers by name.
Warm them up, then spend.
Every video runs from your person’s own profile, and LinkedIn lets us build an audience from everyone who watched most of it. Your ad budget goes to buyers who already know your people, instead of strangers seeing your logo for the first time.
Every person shows up twice.
Each month, one conversation and one short recording become two videos and two written posts for each person, because some of your buyers watch and some read. Your people give us less than an hour, and your audience hears from them all month long.
We add to what your teams are already doing without adding to their workload. Think of us as a multiplier. We take what sales, product and marketing are each trying to accomplish this year, give it a face and a voice on LinkedIn, and hand the results back to every department that can use them.
Use case
Automate by Fortra sells automation software into a market that moves slowly. Their ideal customer had changed, but the strategy for reaching them hadn’t, and growth had gone flat. Today, buyers are meeting Automate’s people long before the first sales call, so by the time a demo gets booked, there’s already rapport and trust in the room, and that changes the whole conversation. Here’s how it’s showing up, team by team.
Client
Automate by Fortra
What they sell
Automation software
Program
Video Thought Leadership
On camera
Product, executive and sales leaders
Content
A video and a written post for each person, every two weeks
Here’s what that looks like for each role on camera.
One conversation. Eight places it showed up.
We run one channel deep. Their marketing team runs the rest. So every 30-minute conversation came back to them as a mix they could drop into email, the blog, the website and the sales deck the same week, without writing a word or booking a shoot.
What surprised us
When a company goes flat, you can feel it on the Tuesday call. Nobody asks questions. A conference fixes that for about two weeks.
Put someone on camera, telling the story they already tell one-on-one, and watch what it does to them, and then to the people around them. Your numbers go up and to the right. So does the room.
We’ll tell you the number up front, on the call. It costs less than the person you’d have to hire to do two of these six pieces.
One flat monthly fee. Nothing added later.
A new line item, not a replacement. Keep everything you’re already doing. Add this.
Building an audience takes longer than a quarter, so we ask for a real commitment. Partway in, we sit down with the scorecard together, and if it isn’t moving the right way, you walk, no hard feelings.
Most teams at that meeting ask the same question: who’s next? By then we’ve met your people and we know.
Book a Call
Ryan Truax, Founder
We look at your audience on LinkedIn, together.
We tell you whether it’s there. If it doesn’t fit, you’ll hear it here.
We name the two people we’d put on camera first.