A brand reimagined, a business re-energized.
A brand reimagined, a business re-energized.
A brand reimagined, a business re-energized.
Side-by-side work that shows how the right priorities change everything.
We led the strategic rebrand of
We led the strategic rebrand of
We led the strategic rebrand of
a landing page pioneer, across
a landing page pioneer, across
a landing page pioneer, across
Messaging & Positioning
Messaging & Positioning
Look & Feel
Look & Feel
Website Build
Website Build
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The realization
Some projects start with a design brief. This one started with a realization. Leadpages, a pioneer in landing page and conversion software, had outgrown the brand it was known for.
The realization
Some projects start with a design brief. This one started with a realization. Leadpages, a pioneer in landing page and conversion software, had outgrown the brand it was known for.
The realization
Some projects start with a design brief. This one started with a realization. Leadpages, a pioneer in landing page and conversion software, had outgrown the brand it was known for.
The tension
The company that once helped entrepreneurs “build something beautiful” was now powering businesses far beyond that first page. Their customers were more sophisticated, their product more capable, and their market more crowded. The brand needed to grow up without losing the scrappy, creative spirit that made it famous in the first place.
The tension
The company that once helped entrepreneurs “build something beautiful” was now powering businesses far beyond that first page. Their customers were more sophisticated, their product more capable, and their market more crowded. The brand needed to grow up without losing the scrappy, creative spirit that made it famous in the first place.
The tension
The company that once helped entrepreneurs “build something beautiful” was now powering businesses far beyond that first page. Their customers were more sophisticated, their product more capable, and their market more crowded. The brand needed to grow up without losing the scrappy, creative spirit that made it famous in the first place.
Our role
That’s where we came in. Truax Marketing was brought in to lead the strategic rebrand of Leadpages: a SaaS category leader ready for its next stage of growth.
Our role
That’s where we came in. Truax Marketing was brought in to lead the strategic rebrand of Leadpages: a SaaS category leader ready for its next stage of growth.
Our role
That’s where we came in. Truax Marketing was brought in to lead the strategic rebrand of Leadpages: a SaaS category leader ready for its next stage of growth.
Before
Disconnected messaging and positioning
Disconnected messaging and positioning
Disconnected messaging and positioning
Unable to attract ideal buyers
Unable to attract ideal buyers
Unable to attract ideal buyers
Outdated look and feel
Outdated look and feel
Outdated look and feel
After
Clear narrative supporting a move up-market
Clear narrative supporting a move up-market
Clear narrative supporting a move up-market
A website built for a more sophisticated buyer
A website built for a more sophisticated buyer
A website built for a more sophisticated buyer
A brand that grew up without losing its spirit
A brand that grew up without losing its spirit
A brand that grew up without losing its spirit
The whole homepage, before and after.
Before
After
